Splendid Bridal Collection Launch

Los Angeles-based contemporary brand Splendid have just launched its first ever customizable bridal lounge collection. Each piece is made from the brand’s signature fabrications, such as the French Terry and Fleece, which are then treated for the softest handfeel. The smallest details have all been accounted for with offerings such as an invisible zip-up back to keep hair and makeup looking picture perfect.

The collection is the brand’s first customizable loungewear with the intention of being the go-to gift for brides to make a special personalized combination of looks for bridesmaids and family members to enjoy during the in-between moments. Splendid has thought of all the details – she just needs to pick out what suits her best.

“It started from the concept that Splendid’s soft loungewear is the epitome of before and after the little black dress so it only made sense to also design into before and after the big white dress. This collection represents everything we are, which is being there for the everyday moments of her life – no matter how big or small – by providing undeniable softness and quality,” says Holly Shapiro, Splendid’s Creative Director.

There are white pieces available for the bride and several color offerings – including one tie dye option – for the wedding party. There are also many combinations of offerings of embroidery and thread colors, making each piece unique to that bride in her moment.

No detail is too small when it comes to weddings so there is also special gift packaging of a reusable box and canvas tote bags to match the color of the product they wrap. Just like the wedding dress, the loungewear is custom made the day the bride places the order.

“This moment is all about the bride and not us so we made all splendid logos white in this program with white embossed hang tags. All branding is dyeable and discrete as we are taking a back seat to celebrate her special moment. We are creating for HER.”